Terzel Ron
Vasquez
Eight-plus years growing branded YouTube, social, and digital channels for OWN, STAT Brand Studio, Paramount, and NBC. Leads creative teams, builds content pillars and growth playbooks, and ships on time across long-form, livestream, and short-form video.
Show run of a career built inside the biggest channels in media.
Present
Senior Branded Content Producer + Strategist
- Leads branded and custom content, social strategy, and B2B sales presentations for biotech and life-sciences clients.
- Moderates panels with CEOs and biotech executives; runs live experiential content activations across the country.
- Drives end-to-end content programs and brand initiatives, from creative briefs through partnership discussions.
2025
Senior Digital Content Producer + Strategist
- Scaled OWN's YouTube channel from 3M to 6M subscribers, 800M+ views, 9B+ impressions, and $5M+ in annual revenue — the top-performing channel in the WBD digital portfolio.
- Runs campaigns end to end: briefing, idea, partner negotiation, production, launch, reporting.
- Directs cross-platform content strategy across YouTube, Instagram, TikTok, Facebook, and Oprah.com.
- Serves as the production hub between creative, marketing, publicity, and post-production teams.
2021
Multiplatform Content Producer
- Produced multiplatform branded campaigns and real-time activations for MTV, BET, and CMT award shows.
- Delivered rapid-turnaround content from live events — VMAs, BET Awards, EMAs, CMT Awards — for network social teams.
- Programmed 100+ episodes per week and 2,000+ visual assets supporting the BET+ launch.
May 2022
Creative Project Coordinator, Originals
- Directed creative deliverables and campaign workflows for Peacock Originals across paid, earned, and owned media.
- Built production budgets, timelines, and stakeholder documentation across marketing and creative teams.
Dec 2021
Managing Producer
- Managed a team of 12 creative producers, editors, and vendors executing social and app-based digital content.
- Oversaw campaign strategy, content QA, and tracking in a fast-paced environment.
Present
Producer, On-Air Host & Writer
- Researches, produces, interviews, and edits social-first entertainment coverage with A-list talent.
- Coordinates directly with publicists and talent teams on interview logistics, approvals, and editorial delivery.
THE KNOCKTURNAL
REVOLT TV
Digital content strategy, production, and on-air work across three coasts of media.
Digital content strategy and production spanning YouTube channel management, B2B content sales, experiential events and social management, multiplatform web and app management across a dozen brands, SVOD/VOD product and UX, and cross-functional project management.
Managed OWN's YouTube channel and its 6 million subscribers, growing it by nearly 3 million over his tenure. Led development and production on original content and strategy, created several shows on the channel, and coordinated daily across brand marketing, ad sales, social (Facebook, Instagram, TikTok), product, legal, talent, and development.
Multiplatform producer across MTV, BET, VH1, Comedy Central, Logo, and legacy Paramount, managing the websites and apps for each brand across separate CMS systems and teams. Led asset production for the BET+ app alongside the VP, producing 2,000+ assets before launch, including thumbnails, copy, design, product management, and UX feedback.
Production lead at Airtime, an iOS app, managing more than a dozen content producers and giving product and UX feedback to production managers. Also served as a project manager at NBC Peacock.
As a freelance entertainment reporter, has covered the Grammy Awards, BET Awards, Rolling Loud, Governors Ball, and more, interviewing A-list talent including Channing Tatum, Paris Hilton, and Dove Cameron for outlets like Vanity Fair and The Knockturnal. Profiled by CNBC Make It's Millennial Money series. A native New Yorker and NYU graduate on full academic scholarship, now based in Los Angeles.
What runs behind every launch.
Core competencies
- YouTube channel strategy & growth
- Content programming & hook frameworks
- Livestream production (run-of-show, prep, QA)
- Live event production & activations
- Retention & CTR optimization (A/B testing, analytics)
- Cross-functional team leadership
- Scriptwriting & creative direction
- Asset management & post-production workflow
Tools & platforms
- Google Trends, vidIQ, TubeBuddy
- Asana, Airtable, Monday.com, JIRA
- Sprout Social, Hootsuite
- AEM, WordPress, SharePoint, Adobe CQ
- Canva, Runway ML, Microsoft Copilot
- Microsoft Office
New York University
B.A. in History
